What began as a memo on an order form has developed into the slogan for the most headstrong, innovative eyewear brand in Belgium. In 1989, Wim Somers and Patrick Hoet (both opticians with their own stores) decided to design and present an avant-garde collection like nothing else on the market. Collections over the years have appealed to a wider audience while maintaining that distinctive THEO vibe, but they still have a soft spot for the innovator and release their most daring designs under the THEO Eyewitness label. 

Based in the design capital of Antwerp, the THEO family business is now managed by a fresh new generation of innovators (Wim’s sons), Mik, Jan and Toon. Patrick ensures the design style as executive designer, working closely with the THEO design team.